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Unreal Tournament 3 Goes Gold

Midway and Epic announce that Unreal Tournament 3 is gold, and the multiplayer shooter sequel will ship for the PC November 19 and the PS3 soon thereafter:

Midway and Epic today announced that Unreal Tournament 3 has gone to gold master for the PC. Developed by the team behind the critically acclaimed video game Gears of War, Unreal Tournament 3 is currently scheduled to ship in North America on November 19th for the PC with a suggested retail price of $49.95 and $59.95 for the collector’s edition. The PlayStation®3 version will follow soon. Unreal Tournament fans can get a taste of the compelling first person shooter by checking out the previously released single-player trailer below, or download the beta demo that is available now.

If you want the PC Demo check here.

Stranglehold’s PR Bandwagon, Will Any Body Care?

With more than A few Good games coming out around the same time *Cough* Halo 3 will anybody even have the cash remaining for this game?

Midway, today announced it’s multi-million dollar, global marketing campaign for the highly anticipated and award-winning , expected to release in North America for the Xbox 360 on September 5. The PC and PlayStation 3 versions will follow on September 18 and September 25, respectively. Stranglehold’s marketing campaign, Midway’s most robust campaign ever, is anchored by the pioneering integrated Fox Interactive Media campaign which includes the True to John Woo Short Film Contest, and the special, limited collector’s edition on the PlayStation 3 that features the game and a full-length version of John Woo’s critically acclaimed action film “Hard Boiled” together on the same high-capacity PlayStation 3 Blu-Ray disc. The expansive TV advertising campaign kicked off last week with a sneak peak at Stranglehold and the debut of the winning short film of the True to John Woo Short Film Contest, during the Saturdasian Invasion Film Marathon, on Spike TV.

“Our strategic and unparalleled marketing campaign for Stranglehold has produced immense awareness among consumers,” said Steve Allison, chief marketing officer, Midway. “We’ve reached outside the typical marketing campaign and tapped into new avenues to reach the mass consumer.”

The Stranglehold marketing campaign will cover all pertinent mediums worldwide and include:

• National television advertising campaign on multiple mainstream broadcast and cable networks such as Spike TV, ESPN, MTV, USA Networks, Comedy Central, and Cartoon Network.
• Outdoor advertising such as billboards, bus shelters, trolley cars and wallscapes in top markets including New York, San Francisco and Los Angeles
• Sponsorship of Spike TV’s Saturdasian Invasion Film Marathon on August 18 beginning at 2pm ET.
• Aggressive online campaign to top-tier enthusiast and mainstream consumer sites including MySpace, IGN, Team Xbox, IMDB, GameSpot, GamesRadar, and Rotten Tomatoes.
• Demo on Xbox LIVE! Marketplace, PlayStation Store and PC
• National pre-sell programs at select retailers, where gamers can pre-order Stranglehold and receive Stranglehold branded items such as a shot glass, Xbox faceplate skin, and a special edition John Woo comic book.
• Dedicated web presence at http://www.strangleholdgame.com, http://strangleholdcentral.ign.com/, and http://www.myspace.com/strangleholdgame
• Special, limited edition PlayStation 3 collector’s edition featuring the game and a full-length version of John Woo’s critically acclaimed action film “Hard Boiled” together on the same high-capacity PlayStation 3 Blu-Ray disc. While supplies last.
• Special, limited edition Xbox 360 collector’s edition featuring a behind-the-scenes documentary, extended in-game cinematics with commentary, a sound design featurette, and a look at the visual style of Stranglehold. While supplies last.
• Various video vignettes and trailers on enthusiast Web sites highlighting various game modes
• Press events where enthusiast and mainstream, print and online, media can play pre-release versions of Stranglehold
• Stranglehold’s True to John Woo Short Film Contest which received over 300 entries
• Various sweepstakes with different partners including; PLAY! Magazine, GamesRadar.com and IGN.com
• Cross promotion with Genius Products in conjunction with their Dragon Dynasty DVD collection, including the recent release of “Hard Boiled”
• Sponsorships of major U.S. Asian film festivals in Los Angeles and New York

E3 - Unreal Tournament 3 As Exclusive To PlayStation 3 System And PC

Midway Games Inc., Epic Games Inc., and Sony Computer Entertainment America today announced that the highly anticipated and award-winning Unreal Tournament 3 will be exclusive to the PLAYSTATION 3 computer entertainment system and PC in 2007. Thanks to the open network of the PLAYSTATION 3 system, Unreal Tournament 3 will also be the first game to feature robust user generated content including multiplayer maps, custom game modes and much more. Developed by North Carolina-based, Epic Games Inc., Unreal Tournament 3 is scheduled to be available in November.

The technology behind Unreal Tournament 3, Epic’s world class Unreal Engine 3 will be fully optimized for the PLAYSTATION 3 system allowing game developers to take full advantage of the power and creativity that the engine offers.

“Midway is extremely excited to release Unreal Tournament 3 on the PLAYSTATION 3 system and PC,” said Steve Allison, chief marketing officer, Midway. “We expect Unreal Tournament 3 to set the bar for what a first-person shooter and next generation game can truly be.”

“We feel very confident that Unreal Tournament 3 will continue to deliver on Epic’s promise to gamers to develop only the highest quality titles using our cutting-edge Unreal Engine 3 technology,” said Mark Rein, vice president and co-founder, Epic Games. “The game takes full advantage of the power of the PLAYSTATION 3 system, and Unreal Tournament 3 will for the first time allow users to create robust user created content, known as “mods”, on the PC version and play them on the PLAYSTATION 3 system. We’re extremely excited about this and we feel this will bring a level of creativity, innovation and replayability not previously seen on home consoles.”

“We expect Unreal Tournament 3 to be one of the most innovative and defining titles of this next generation,” said Jack Tretton, president and CEO, Sony Computer Entertainment America. “We are extremely pleased that gamers will only be able to experience Unreal Tournament 3 on the PLAYSTATION 3 system later this year.”