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Stranglehold For the 360 has Shipped

Midway Games Inc., today announced that , for the Xbox 360 video game and entertainment system from Microsoft, is now shipping to retail outlets nationwide.

Stranglehold is available for a U.S. suggested retail price of $59.99 for Xbox 360. The Xbox 360 collectors’ edition is available for a U.S. suggested retail price of $69.99. Stranglehold is scheduled to be available for PC on September 18 and the PlayStation 3 computer entertainment system on September 25 for a U.S. suggested retail price of $49.99 and $59.99, respectively. The PS3 collectors’ edition will feature the game and a full-length version of John Woo’s critically acclaimed action film “Hard Boiled” both on the same high-capacity PlayStation 3 Blu-ray disc, for a suggested retail price of $69.99.

Stranglehold’s PR Bandwagon, Will Any Body Care?

With more than A few Good games coming out around the same time *Cough* Halo 3 will anybody even have the cash remaining for this game?

Midway, today announced it’s multi-million dollar, global marketing campaign for the highly anticipated and award-winning , expected to release in North America for the Xbox 360 on September 5. The PC and PlayStation 3 versions will follow on September 18 and September 25, respectively. Stranglehold’s marketing campaign, Midway’s most robust campaign ever, is anchored by the pioneering integrated Fox Interactive Media campaign which includes the True to John Woo Short Film Contest, and the special, limited collector’s edition on the PlayStation 3 that features the game and a full-length version of John Woo’s critically acclaimed action film “Hard Boiled” together on the same high-capacity PlayStation 3 Blu-Ray disc. The expansive TV advertising campaign kicked off last week with a sneak peak at Stranglehold and the debut of the winning short film of the True to John Woo Short Film Contest, during the Saturdasian Invasion Film Marathon, on Spike TV.

“Our strategic and unparalleled marketing campaign for Stranglehold has produced immense awareness among consumers,” said Steve Allison, chief marketing officer, Midway. “We’ve reached outside the typical marketing campaign and tapped into new avenues to reach the mass consumer.”

The Stranglehold marketing campaign will cover all pertinent mediums worldwide and include:

• National television advertising campaign on multiple mainstream broadcast and cable networks such as Spike TV, ESPN, MTV, USA Networks, Comedy Central, and Cartoon Network.
• Outdoor advertising such as billboards, bus shelters, trolley cars and wallscapes in top markets including New York, San Francisco and Los Angeles
• Sponsorship of Spike TV’s Saturdasian Invasion Film Marathon on August 18 beginning at 2pm ET.
• Aggressive online campaign to top-tier enthusiast and mainstream consumer sites including MySpace, IGN, Team Xbox, IMDB, GameSpot, GamesRadar, and Rotten Tomatoes.
• Demo on Xbox LIVE! Marketplace, PlayStation Store and PC
• National pre-sell programs at select retailers, where gamers can pre-order Stranglehold and receive Stranglehold branded items such as a shot glass, Xbox faceplate skin, and a special edition John Woo comic book.
• Dedicated web presence at http://www.strangleholdgame.com, http://strangleholdcentral.ign.com/, and http://www.myspace.com/strangleholdgame
• Special, limited edition PlayStation 3 collector’s edition featuring the game and a full-length version of John Woo’s critically acclaimed action film “Hard Boiled” together on the same high-capacity PlayStation 3 Blu-Ray disc. While supplies last.
• Special, limited edition Xbox 360 collector’s edition featuring a behind-the-scenes documentary, extended in-game cinematics with commentary, a sound design featurette, and a look at the visual style of Stranglehold. While supplies last.
• Various video vignettes and trailers on enthusiast Web sites highlighting various game modes
• Press events where enthusiast and mainstream, print and online, media can play pre-release versions of Stranglehold
• Stranglehold’s True to John Woo Short Film Contest which received over 300 entries
• Various sweepstakes with different partners including; PLAY! Magazine, GamesRadar.com and IGN.com
• Cross promotion with Genius Products in conjunction with their Dragon Dynasty DVD collection, including the recent release of “Hard Boiled”
• Sponsorships of major U.S. Asian film festivals in Los Angeles and New York