Microsoft today announced that the Xbox 360 exclusive game “Halo 3†has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. The Xbox 360 title beat previous records set by blockbuster theatrical releases like “Spider-man 3†and novels such as “Harry Potter and the Deathly Hallows.â€
Within the first 20 hours alone, we’ve seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history.â€
More than 10,000 retailers hosted Midnight Madness events to celebrate the launch of this third installment in the billion-dollar franchise. In New York, Seattle, Miami and Los Angeles, Microsoft and retail partners hosted marquee launch events that featured contests and appearances by local celebrities and professional athletes who are fanatical about the “Halo†franchise, including Ludacris and Zac Efron and Microsoft Chairman Bill Gates.
More than 1.7 million copies of “Halo 3†were preordered in the United States before a single store opened its doors at midnight, Sept. 25, making this the fasting pre-selling game in history, surpassing the previous record-setting pre-sales of “Halo 2.†Well beyond just a U.S. phenomenon, the launch of “Halo 3†was a worldwide celebration that released in 37 countries and available in 17 languages.
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Video Game Chartz has released the hardware sales chart for America for the week ending Nov. 10, and once again Nintendo’s Wii is first and Sony has come in last.
The Wii came in first for the week at 192, 482, followed by the Xbox 360 at 173,895 and the DS at 142,299. Sony’s PSP [...]
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